An EC site is not just a place to sell products, but a stage to provide the “shopping experience itself” to users. Modern users place importance not only on products but also on the ability to shop without stress, and the quality of UI/UX directly affects sales and brand image.

Even if the products or prices are attractive, if the site is difficult to use, users will leave immediately. Conversely, in sites with excellent UX/UI, users naturally feel, “I want to shop here again,” which increases repeat rates and leads to long-term growth.

Excellent UI (User Interface) design greatly affects the comfort and efficiency of using applications and websites. For businesses, an intuitive UI enhances user satisfaction and is a key factor in maximizing operational efficiency and data utilization.

User Experience (UX) design is a crucial process that makes websites and apps intuitive and enjoyable to use. However, specialized terms such as “persona” or “user journey” can be difficult for beginners or non-designers to fully grasp.

In this article, we have carefully selected essential UX terms and explained them in a clear, practical way so that designers and small businesses can start using them right away. Each term is linked to improving usability, strengthening customer satisfaction, and maximizing business outcomes, with simple examples of how to apply them in practice.

User Interface (UI) design is a key element in making websites and apps intuitive and easy to use. However, specialized terms such as “modal” or “wireframe” can be a barrier to beginners.

In this article, we’ve carefully selected essential UI design terms and explained them in a clear, practical way so that designers and small businesses can start applying them right away. Each term is linked to usability and design efficiency challenges, with concise explanations of how it can help. Learn UI design and set your project up for success!

Excellent UI/UX design greatly affects the usability and satisfaction of websites and apps. It’s not just about visual appeal; the structure and usability that allow users to achieve their goals without confusion are crucial. For example, even a visually attractive design can drive users away if information is hard to find or interactions are complex.