Web design is an essential means for companies and individuals to establish an online presence in today’s digital society. It goes beyond mere visual decoration and requires providing users with an intuitive, efficient experience that allows them to obtain information smoothly. For example, in an e-commerce site, it is necessary to simplify the purchase process, while in an information site, readability of content must be enhanced.

In web design, color is a strategic tool that deeply influences users’ emotions and behaviors. Color psychology is the study of how colors affect human psychology and decision-making, and it is indispensable for optimizing user experience (UX) and enhancing engagement. The right choice of color shapes the first impression of a site, strengthens the brand message, and effectively guides user actions.