In mid-June 2025, major tech companies such as Google, Microsoft, and Midjourney each announced significant upgrades to their AI services. These updates have greatly expanded the use cases for generative AI, advancing video creation and interactive information processing experiences.

At WWDC 2025, Apple announced major updates to Apple Intelligence, bringing new AI-powered features across iPhone, Apple Watch, and other devices. Highlights include live translation, enhanced visual intelligence, personalized workout coaching, and smarter automation—all designed to improve user experience while protecting privacy.