In today’s business environment, putting the customer at the center is no longer just a slogan—it’s a survival strategy. Traditional business growth relied heavily on acquiring new customers, but as markets mature and competition intensifies, the cost of acquiring new customers (CAC: Customer Acquisition Cost) continues to rise. In contrast, retaining existing customers is more cost-effective and creates opportunities to increase LTV (Customer Lifetime Value) through repeat purchases and upselling.

In the rapidly evolving business world, staying ahead of the curve is essential for success. One powerful tool that has been revolutionising the way companies approach customer relationship management (CRM) is Salesforce. As a leading cloud-based CRM platform, Salesforce has become a trusted name among businesses of all sizes, offering a comprehensive suite of solutions to streamline operations, enhance customer engagement, and drive growth.