An e-commerce site (EC site) is a platform for selling products and services online, allowing businesses and individuals to directly approach customers. However, launching an EC site requires strategic planning and preparation. Many elements must be considered, including defining the target market, selecting the right platform, implementing payment systems, SEO measures, and legal compliance.

Product pages on an e-commerce site are the core of online sales, and high rankings in search engines directly affect both traffic and conversions. SEO (Search Engine Optimization) is the strategy that gets your product pages to appear at the top of search results and reach potential customers. E-commerce SEO must account for product variety, inventory fluctuations, and user-behavior analysis, which requires a different approach from SEO for general websites.

In web design, color is a strategic tool that deeply influences users’ emotions and behaviors. Color psychology is the study of how colors affect human psychology and decision-making, and it is indispensable for optimizing user experience (UX) and enhancing engagement. The right choice of color shapes the first impression of a site, strengthens the brand message, and effectively guides user actions.

Web design is an essential means for companies and individuals to establish an online presence in today’s digital society. It goes beyond mere visual decoration and requires providing users with an intuitive, efficient experience that allows them to obtain information smoothly. For example, in an e-commerce site, it is necessary to simplify the purchase process, while in an information site, readability of content must be enhanced.

Websites are indispensable tools for businesses and individuals alike, supporting communication, brand building, and business expansion. A Content Management System (CMS) provides a solution for managing content efficiently without requiring advanced technical expertise, making it a widely adopted choice for everything from personal blogs to large-scale corporate websites.

With advances in large language models (LLMs), the scope of generative AI use in enterprises and research institutions has expanded more than ever. However, simply using an LLM as-is is often insufficient to meet real-world business requirements. For example, when you want to incorporate the latest information or need responses grounded in internal knowledge, an LLM alone cannot handle it. In addition, for long-text processing and complex context understanding, gaps in knowledge and hallucinations (hallucination) become issues.

An EC site is not just a place to sell products, but a stage to provide the “shopping experience itself” to users. Modern users place importance not only on products but also on the ability to shop without stress, and the quality of UI/UX directly affects sales and brand image.

Even if the products or prices are attractive, if the site is difficult to use, users will leave immediately. Conversely, in sites with excellent UX/UI, users naturally feel, “I want to shop here again,” which increases repeat rates and leads to long-term growth.

E-commerce (EC) is an essential means for businesses to expand sales and acquire customers. However, operating an EC site involves many specialized terms—such as “SKU” and “Fulfillment”—that can be difficult for beginners to understand.

In this article, we will explain carefully selected EC terms that help you grasp the essence of e-commerce and can be immediately applied in practice. Each term is linked to challenges in logistics, marketing, and systems, with concise explanations of how they contribute to improving business efficiency and increasing sales.

EC (e-commerce) sites are the foundation of modern business, using the internet to sell products and services. As markets and customer needs diversify, choosing a business model that fits your company is essential for success in EC.

This article explains the four representative EC business models (BtoC, BtoB, CtoC, and DtoC) in an easy-to-understand way for beginners. Through their features, pros and cons, and concrete examples, we provide hints for finding the optimal model for your company.

In today’s world, where the internet is indispensable, shopping styles have drastically changed. The “EC site” (e-commerce site), which allows users to purchase products easily via smartphone or computer without visiting a physical store, has become essential for businesses ranging from individuals to large enterprises.