In the modern business environment, leveraging AI tools is essential for improving operational efficiency, enhancing decision-making, and strengthening competitiveness. Choosing the right AI tool is a crucial decision that directly impacts cost reduction and productivity enhancement.

In today’s business environment, leveraging AI tools has become key to improving operational efficiency, enhancing decision-making, and strengthening competitiveness. Choosing the right AI tool directly translates into cost savings and productivity gains.

This article compares ChatGPT from OpenAI and Perplexity from Perplexity AI, Inc., detailing their features, business applications, and pricing models. By doing so, it provides concrete information to help select the AI tool best suited to your company’s needs. Let us begin by defining ChatGPT and Perplexity.

The smartphone app market continues to expand as both individuals and large enterprises enter the field, making it a central driver of the digital economy. Among the key platforms, iOS and Android each offer distinct characteristics and development environments, requiring developers to adopt different approaches.

With the rapid evolution of generative AI, enterprises are accelerating the adoption of AI tools to improve operational efficiency and enhance competitiveness. Microsoft Copilot, built on OpenAI technology and integrated into Microsoft 365 and GitHub, provides intelligent assistance across applications such as Word, Excel, PowerPoint, Outlook, and Teams. By automating tasks such as document drafting, data analysis, and meeting summarization, Copilot helps employees boost productivity and focus on higher-value work.

Artificial intelligence (AI) is a key to strategic operational efficiency and competitiveness for enterprises. In this context, Grok, developed by xAI, has rapidly attracted attention in the enterprise solutions space as a large language model (LLM) equipped with real-time data processing and advanced reasoning capabilities.

Generative AI has become a core driver of operational efficiency and innovation in enterprises. Among these models, Claude — the large language model (LLM) developed by Anthropic — has attracted attention for prioritizing safety and human-centered design. Its unique approach, Constitutional AI, aims to produce ethically guided and more transparent responses.

In modern digital product development, intuitive and consistent UI directly leads to improved UX and business outcomes. A UI kit is a tool that gathers reusable components such as buttons and icons, contributing to design efficiency. On the other hand, a design system is a comprehensive framework that integrates not only a UI kit but also guidelines and operational rules.

An e-commerce site (EC site) is a platform for selling products and services online, allowing businesses and individuals to directly approach customers. However, launching an EC site requires strategic planning and preparation. Many elements must be considered, including defining the target market, selecting the right platform, implementing payment systems, SEO measures, and legal compliance.

Product pages on an e-commerce site are the core of online sales, and high rankings in search engines directly affect both traffic and conversions. SEO (Search Engine Optimization) is the strategy that gets your product pages to appear at the top of search results and reach potential customers. E-commerce SEO must account for product variety, inventory fluctuations, and user-behavior analysis, which requires a different approach from SEO for general websites.

In web design, color is a strategic tool that deeply influences users’ emotions and behaviors. Color psychology is the study of how colors affect human psychology and decision-making, and it is indispensable for optimizing user experience (UX) and enhancing engagement. The right choice of color shapes the first impression of a site, strengthens the brand message, and effectively guides user actions.